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Article by Nampak 23 May 2006
A fresh approach to snacking
In the fast paced society in which we live consumers are exceptionally time-conscious. As such, convenience has become a great consideration when consumers choose products to buy. The nature of convenience itself is changing, and consumers are demanding features in convenient product packaging designs that surpass being "quick and easy".
Just as marketing and branding have had to continually adapt and evolve to meet these consumer needs, so too has packaging. Gone are the days when products needed to be de-canted into lunch boxes and bowls to ensure long-lasting freshness. Products can now be bought, consumed and stored without having to be moved out of its original packaging.
"Under the correct hygiene standards certain foods placed in tubes (such as condensed milk and chocolate sauce, [Status]) can last up to a year or more" says Ryan Malan, Sales and Marketing Director of Nampak Tubes and Tubs. "This freshness is made possible by an oxygen barrier property applied to certain layers of the tubes during the web-manufacturing process."
When designing and manufacturing tubs, re-usability has been a key feature based on consumer insights and market trends. Bright and attractive branding on these containers increases its 'shelf-shout', thereby increasing the brands ability to capture and connect with the consumer. Making these containers attractive to look at and ensuring that the contents have long-lasting freshness also increases the capacity for re-usability over an extended period of time.
Re-usability is also offering brands the ability to capture consumer headspace and repeat use of the branded tubs exposes the branding to consumers more often. The brand also gains an extended life in the consumer's home that continues even after the product has been consumed. This type of increased exposure allows a brand to gain top-of-mind awareness and encourages brand loyalty.
"Innovative packaging designs have become essential to remain competitive within the confectionery and snack market and as a leading industry player, Nampak Tubes and Tubs monitors global innovations to provide its customers and end-users with innovative, cost-effective options," concludes Ryan.
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Just as marketing and branding have had to continually adapt and evolve to meet these consumer needs, so too has packaging. Gone are the days when products needed to be de-canted into lunch boxes and bowls to ensure long-lasting freshness. Products can now be bought, consumed and stored without having to be moved out of its original packaging.
"Under the correct hygiene standards certain foods placed in tubes (such as condensed milk and chocolate sauce, [Status]) can last up to a year or more" says Ryan Malan, Sales and Marketing Director of Nampak Tubes and Tubs. "This freshness is made possible by an oxygen barrier property applied to certain layers of the tubes during the web-manufacturing process."
When designing and manufacturing tubs, re-usability has been a key feature based on consumer insights and market trends. Bright and attractive branding on these containers increases its 'shelf-shout', thereby increasing the brands ability to capture and connect with the consumer. Making these containers attractive to look at and ensuring that the contents have long-lasting freshness also increases the capacity for re-usability over an extended period of time.
Re-usability is also offering brands the ability to capture consumer headspace and repeat use of the branded tubs exposes the branding to consumers more often. The brand also gains an extended life in the consumer's home that continues even after the product has been consumed. This type of increased exposure allows a brand to gain top-of-mind awareness and encourages brand loyalty.
"Innovative packaging designs have become essential to remain competitive within the confectionery and snack market and as a leading industry player, Nampak Tubes and Tubs monitors global innovations to provide its customers and end-users with innovative, cost-effective options," concludes Ryan.
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