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Article by Nampak 25 November 2009
Nampak’s winning formula for food packaging
Food packaging is technical at the best of times. It needs to protect its contents, provide tamper resistance, add convenience, and contain special physical, chemical, and biological properties. It must also market the food product in a highly cluttered in-store environment. Over and above meeting these requirements, customers are demanding more innovation, more creativity and better technology from their packaging providers.
One packaging company ticking all the boxes for leading food brands is Nampak, Africa’s largest packaging company. Recently the packaging specialist won a number of awards for various food packaging types at the 2009 Gold Pack Awards, South Africa’s most prestigious packaging awards show. The achievements come as a result of food packaging solutions for some interesting and challenging customer needs…
With Dairy producer Ola looking to improve both brand appeal and sales with a change to their Rich ‘n Creamy ice cream packaging, Nampak Tubes ‘n Tubs, in conjunction with Unilever, developed the in-mould labeled ice cream tub – winner of the 2009 Gold Pack Best in Category award for food, as well as the prestigious overall Gold Pack Trophy. The design of the tub ensures that no matter how the tub is displayed in store (upright in freezers or horizontally in chest freezers, [Status]) the branding is visible. The tub has a reinforced lid feature with an airtight seal, as well as thinner, yet stronger walls. A recessed panel provides excellent decoration on the sides and underneath the tub, allowing space for maximum on-pack branding. The in mould label also suffers no degradation in the cold supply chain conditions, thus preserving the aesthetic appeal of the tub. With a neat, tamper evident pull-tab, the tub is easier to open and reassuring for the consumer too.
Pet food supplier Pedigree needed a more user friendly package that prevented contamination and moulding of their high moisture product. Being a premium brand, Pedigree also required a package with superior on-shelf branding and display capabilities to that of competitors. As a solution, Nampak Flexible produced the easy open/ easy close self-standing zipper bag, a Gold Pack 2009 Gold Medal winner in the food category. The resealable bag has a high barrier structure that gives both contamination and moulding protection to the high moisture kebbles. The pack also has enhanced high colour, metalized laminate on-pack branding, which due to a stand up feature and flat ‘fold over bottom’ provides superior in-store merchandising and branding that’s visible no matter which way the retailer stacks the bags.
When Simba Sunbites shifted from conventional pretzels and changed to flavoured, funkier shapes, they asked Nampak Flexible for a package that would complement their product. As a solution Nampak Flexible provided a remarkable innovation of a matt and gloss printed pack, produced through a single gravure process. Through the clever combination of print techniques, the Simba Sunbites pack has been given funky, exciting three-dimensional effect graphics that have extended the brand into a younger target market looking for a fun and healthy snack. The pack not only met Simba’s needs, but also earned Nampak Flexible a gold medal in the food category at the 2009 Gold Pack Awards as well as the trophy for printing excellence on Flexible packaging, sponsored by Coates.
Entering a new category – the chilled fresh dessert category – Clover Danone’s Ultra Mel custard needed a design that would carry its brand consistency from the supermarket to the consumers’ fridge. There was an additional need to offer a family pack of four single serve units to enjoy as an on-the-go treat. In response, Nampak Cartons & Labels developed the Ultra Mel Vanilla Custard Sleeve, another gold medal winner in the 2009 Gold Pack Awards food category. A single sleeve, which holds four custard tubs, provides the additional on-pack space to carry the much loved Ultra Mel family brand, which wasn’t possible on the individual tubs. With a fold over lid that holds and protects the individual tubs and their foil lids during storage and transport, the sleeve acts as an extra bit of packaging in itself; and has allowed Ultra Mel to successfully carry their brand into a new category.
Meeting customer requirements for the lightest weight, fit for purpose 12.5 kg flour paper bag, Nampak Sacks developed a new bag for Snowflake Flour – also a gold medal winner in the food category at the 2009 Gold Pack Awards. With Improved print qualities for increased ‘shelf shout’, the traditional and timeless 150 year old Snowflake bag of flower look, which consumers associate with baking, was not lost during the new product development. The actual flour has also been retained due to dead fold properties that reduce product sifting through the fold areas of the bag, and maintain the pack’s well-known square shape. The new flour bags also have higher slip angle resistance, giving more stability to the bag during packing and transit, with added stiffness for improved stability and rigidity through the filling, closing and palletizing process.
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One packaging company ticking all the boxes for leading food brands is Nampak, Africa’s largest packaging company. Recently the packaging specialist won a number of awards for various food packaging types at the 2009 Gold Pack Awards, South Africa’s most prestigious packaging awards show. The achievements come as a result of food packaging solutions for some interesting and challenging customer needs…
With Dairy producer Ola looking to improve both brand appeal and sales with a change to their Rich ‘n Creamy ice cream packaging, Nampak Tubes ‘n Tubs, in conjunction with Unilever, developed the in-mould labeled ice cream tub – winner of the 2009 Gold Pack Best in Category award for food, as well as the prestigious overall Gold Pack Trophy. The design of the tub ensures that no matter how the tub is displayed in store (upright in freezers or horizontally in chest freezers, [Status]) the branding is visible. The tub has a reinforced lid feature with an airtight seal, as well as thinner, yet stronger walls. A recessed panel provides excellent decoration on the sides and underneath the tub, allowing space for maximum on-pack branding. The in mould label also suffers no degradation in the cold supply chain conditions, thus preserving the aesthetic appeal of the tub. With a neat, tamper evident pull-tab, the tub is easier to open and reassuring for the consumer too.
Pet food supplier Pedigree needed a more user friendly package that prevented contamination and moulding of their high moisture product. Being a premium brand, Pedigree also required a package with superior on-shelf branding and display capabilities to that of competitors. As a solution, Nampak Flexible produced the easy open/ easy close self-standing zipper bag, a Gold Pack 2009 Gold Medal winner in the food category. The resealable bag has a high barrier structure that gives both contamination and moulding protection to the high moisture kebbles. The pack also has enhanced high colour, metalized laminate on-pack branding, which due to a stand up feature and flat ‘fold over bottom’ provides superior in-store merchandising and branding that’s visible no matter which way the retailer stacks the bags.
When Simba Sunbites shifted from conventional pretzels and changed to flavoured, funkier shapes, they asked Nampak Flexible for a package that would complement their product. As a solution Nampak Flexible provided a remarkable innovation of a matt and gloss printed pack, produced through a single gravure process. Through the clever combination of print techniques, the Simba Sunbites pack has been given funky, exciting three-dimensional effect graphics that have extended the brand into a younger target market looking for a fun and healthy snack. The pack not only met Simba’s needs, but also earned Nampak Flexible a gold medal in the food category at the 2009 Gold Pack Awards as well as the trophy for printing excellence on Flexible packaging, sponsored by Coates.
Entering a new category – the chilled fresh dessert category – Clover Danone’s Ultra Mel custard needed a design that would carry its brand consistency from the supermarket to the consumers’ fridge. There was an additional need to offer a family pack of four single serve units to enjoy as an on-the-go treat. In response, Nampak Cartons & Labels developed the Ultra Mel Vanilla Custard Sleeve, another gold medal winner in the 2009 Gold Pack Awards food category. A single sleeve, which holds four custard tubs, provides the additional on-pack space to carry the much loved Ultra Mel family brand, which wasn’t possible on the individual tubs. With a fold over lid that holds and protects the individual tubs and their foil lids during storage and transport, the sleeve acts as an extra bit of packaging in itself; and has allowed Ultra Mel to successfully carry their brand into a new category.
Meeting customer requirements for the lightest weight, fit for purpose 12.5 kg flour paper bag, Nampak Sacks developed a new bag for Snowflake Flour – also a gold medal winner in the food category at the 2009 Gold Pack Awards. With Improved print qualities for increased ‘shelf shout’, the traditional and timeless 150 year old Snowflake bag of flower look, which consumers associate with baking, was not lost during the new product development. The actual flour has also been retained due to dead fold properties that reduce product sifting through the fold areas of the bag, and maintain the pack’s well-known square shape. The new flour bags also have higher slip angle resistance, giving more stability to the bag during packing and transit, with added stiffness for improved stability and rigidity through the filling, closing and palletizing process.
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