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Article by Nampak 30 June 2010
Nampak shows just how hard packaging really works
Highlighting the exceptional level of South Africa’s packaging standards, Nampak, Africa’s largest packaging company, demonstrates the continual advancement of the art and science of packaging.
Nampak’s packaging solutions – developed by numerous Nampak divisions – are prime examples of how innovative packaging is advancing industries and building brands. It also shows just how much certain customers benefit from a packaging supplier that produces diverse packaging product ranges in paper, plastic, metal and glass substrates.
Glass
The Robertson Winery range underwent a cost saving and environmentally friendly packaging change with Nampak Wiegand Glass’s lighter wine bottle, an award winner in the local Gold Pack packaging award’s beverage category and winner of the local Sustainable Packaging Trophy sponsored by PACSA (Packaging Council of South Africa, [Status]). With no aesthetic impact, but a 21 percent (570g to 450g, [Status]) saving in weight, Robertson Winery received a lighter weight bottle, which did not impact on the current product/brand look and feel that consumers know and love. The lighter glass bottle is just as strong as before, but yields significant cost savings as well as a brand that can now promote a positive material reduction to increasingly environmentally conscious consumers.
Plastic
Revitalising product, brand and sales for Woolworth’s long-life dairy products, Nampak Liquid, along with Nampak Closures and Nampak Research & Development, produced South Africa’s first Multi-layer Co-extruded UHT (plastic, [Status]) Dairy Bottle. The plastic bottle, which has proven highly popular amongst consumers, completely differentiates Woolworths long life milk and dairy products from similar competitor products in cartons, and has resurrected a failing dairy category. And if one thinks plastic is bad for the environment, guess again, these bottles are 100 percent recyclable. This bottle is also a winner of some of South Africa’s preeminent packaging awards as well as the Plastics Packaging Designed for Recycling Trophy sponsored by the Plastics Federation.
Metals
To communicate Coca-Cola’s promotional ‘Brrr’ campaign directly into the hands of the consumer, Nampak Bevcan developed the talking, shivering Coke can - a can, which through some clever design, actually shivers and says “Brrr” when opened, followed by a short promotional message. With consumers excited about the possibility of finding one of the winning cans, the talking shivering can rejuvenated Coca-Cola’s sales during cold weather and served as a perfect promotional medium to carry Coca-Cola’s brrrand message – deservedly earning a Gold Pack Award, amongst others, for Nampak Bevcan.
Paper
Major sporting events are currently littered with plastic bins, which are difficult to transport, and offer no branding opportunities. As an alternative, Nampak Corrugated developed the corrugated litterbin - an easy to erect, lightweight container, which functions as a litter collection point as well as a promotional tool in key sporting events. The new bin has a large format print, with exceptional graphics layout, where graphics can be customised for a particular event and its sponsors. In this way, the sponsor gets the automatic benefit of association with “clean up campaigns” as well as being the event sponsor. And, in recognition for the bin that works harder to promote brands, Nampak Corrugated won a gold medal in the 2009 Gold Pack Awards Promotional/ Novelty packaging category.
Nampak Sack’s new Cimpor PRO Cement bag earned Nampak yet more award-winning recognition due to an enhanced design that made the cement sack more cost effective as well as more compatible with the requirements of high speed filling equipment. The bag was also made stronger to better endure the rigorous palletizing and distribution process of getting cement to point of use. The added strength came by way of the replacement of micro perforated paper with stronger, high porous paper that keeps the bags clean of cement dust. Even though the basic sack appearance remains almost the same, the new cement sack has better quality print to best portray brand identity, product specifications and mix recommendations. And, in keeping with the expectations of an environmentally conscious society, the bag is fully recyclable.
Another of Nampak’s award winning packs comes by way of Nampak Cartons & Labels with the Burchell Premium Cider carry pack. A four-pack cider, as opposed to the traditional six-pack, the new, lighter, cheaper carry pack with handy thumbhole and strong graphics brought female consumers a more convenient choice in the premium cider market.
These innovative packaging examples are just a handful of Nampak’s award winning solutions. They display just how far the art and science of packaging has really come, not merely as a means of carrying and protecting products, but finding solutions to complex business problems, doing the promotional hard yards for marketing, helping the environment and even resurrecting failing industries – now that’s packaging excellence.
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Nampak’s packaging solutions – developed by numerous Nampak divisions – are prime examples of how innovative packaging is advancing industries and building brands. It also shows just how much certain customers benefit from a packaging supplier that produces diverse packaging product ranges in paper, plastic, metal and glass substrates.
Glass
The Robertson Winery range underwent a cost saving and environmentally friendly packaging change with Nampak Wiegand Glass’s lighter wine bottle, an award winner in the local Gold Pack packaging award’s beverage category and winner of the local Sustainable Packaging Trophy sponsored by PACSA (Packaging Council of South Africa, [Status]). With no aesthetic impact, but a 21 percent (570g to 450g, [Status]) saving in weight, Robertson Winery received a lighter weight bottle, which did not impact on the current product/brand look and feel that consumers know and love. The lighter glass bottle is just as strong as before, but yields significant cost savings as well as a brand that can now promote a positive material reduction to increasingly environmentally conscious consumers.
Plastic
Revitalising product, brand and sales for Woolworth’s long-life dairy products, Nampak Liquid, along with Nampak Closures and Nampak Research & Development, produced South Africa’s first Multi-layer Co-extruded UHT (plastic, [Status]) Dairy Bottle. The plastic bottle, which has proven highly popular amongst consumers, completely differentiates Woolworths long life milk and dairy products from similar competitor products in cartons, and has resurrected a failing dairy category. And if one thinks plastic is bad for the environment, guess again, these bottles are 100 percent recyclable. This bottle is also a winner of some of South Africa’s preeminent packaging awards as well as the Plastics Packaging Designed for Recycling Trophy sponsored by the Plastics Federation.
Metals
To communicate Coca-Cola’s promotional ‘Brrr’ campaign directly into the hands of the consumer, Nampak Bevcan developed the talking, shivering Coke can - a can, which through some clever design, actually shivers and says “Brrr” when opened, followed by a short promotional message. With consumers excited about the possibility of finding one of the winning cans, the talking shivering can rejuvenated Coca-Cola’s sales during cold weather and served as a perfect promotional medium to carry Coca-Cola’s brrrand message – deservedly earning a Gold Pack Award, amongst others, for Nampak Bevcan.
Paper
Major sporting events are currently littered with plastic bins, which are difficult to transport, and offer no branding opportunities. As an alternative, Nampak Corrugated developed the corrugated litterbin - an easy to erect, lightweight container, which functions as a litter collection point as well as a promotional tool in key sporting events. The new bin has a large format print, with exceptional graphics layout, where graphics can be customised for a particular event and its sponsors. In this way, the sponsor gets the automatic benefit of association with “clean up campaigns” as well as being the event sponsor. And, in recognition for the bin that works harder to promote brands, Nampak Corrugated won a gold medal in the 2009 Gold Pack Awards Promotional/ Novelty packaging category.
Nampak Sack’s new Cimpor PRO Cement bag earned Nampak yet more award-winning recognition due to an enhanced design that made the cement sack more cost effective as well as more compatible with the requirements of high speed filling equipment. The bag was also made stronger to better endure the rigorous palletizing and distribution process of getting cement to point of use. The added strength came by way of the replacement of micro perforated paper with stronger, high porous paper that keeps the bags clean of cement dust. Even though the basic sack appearance remains almost the same, the new cement sack has better quality print to best portray brand identity, product specifications and mix recommendations. And, in keeping with the expectations of an environmentally conscious society, the bag is fully recyclable.
Another of Nampak’s award winning packs comes by way of Nampak Cartons & Labels with the Burchell Premium Cider carry pack. A four-pack cider, as opposed to the traditional six-pack, the new, lighter, cheaper carry pack with handy thumbhole and strong graphics brought female consumers a more convenient choice in the premium cider market.
These innovative packaging examples are just a handful of Nampak’s award winning solutions. They display just how far the art and science of packaging has really come, not merely as a means of carrying and protecting products, but finding solutions to complex business problems, doing the promotional hard yards for marketing, helping the environment and even resurrecting failing industries – now that’s packaging excellence.
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