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Article by Nampak 28 July 2011

Innovation flows through flexible beverage packaging

In recent years, flexible packaging has caught the attention of consumer goods as brand owners increasingly realise the direct correlation between the value of the package and the value of the product. The reason for this is simple - the consumer is king, and shoppers value flexible packaging because of the convenience and functionality it provides.
As Africa’s largest flexible packaging supplier, Nampak Flexible is helping many beverage brands open new and lucrative markets with innovative flexible packaging formats. In the beverage industry, Nampak Flexible supplies several exciting packaging formats that point to a very promising and convenient future. A handful of Nampak Flexible’s capabilities for the beverage market include:
Bag-in-box bags - Nampak Flexible supplies a broad range of bag-in-box packaging solutions and expertise dedicated to offer more benefits and meet customer needs in the wine and fruit juice industry. The breadth of Nampak Flexible’s bag-in-box product offering includes flexible films, bags with taps, and filling equipment. With significant resources deployed in areas such as R&D and innovation, Nampak Flexible is South Africa’s leading supplier in the highly sophisticated bag-in-box sector.
When compared to other packaging substrates such as glass bottles, bag-in-box packaging has some considerable advantages. Shipping and storage efficiency is achieved because unfilled bags require significantly less storage space than bottles. With bag-in-box there is no glass breakage or spoilage due to cork taint, and the wine or fruit juice is easy to open and serve. Due to less exposure to light and air, along with sealed taps that are designed to minimize oxygen ingress, once opened, bag-in-box wines will stay fresh for longer than bottled wines – a significant advantage for establishments serving wine by the glass.
Pouches with spouts – Far lighter than bottles and even more convenient for packing in the refrigerator or the picnic basket, Nampak Flexible’s convenient pouches with spouts are the perfect alternative for products such as wine, especially in bottle free environments. Constructed from a high barrier metallised spec and flexographic or gravure printed in up to eight colours, these pouches are colourful winners for any occasion.
Single serve sachets – Flexible’s single serve sachets are a novel and innovative way to carry and/or serve single serve beverages in bottle free environments. The sachets are constructed from a laminated high barrier metallised spec and can display any branding as they can be flexographic or gravure printed in up to eight colours.
Gift packs - Nampak Flexible has the capability to develop gift packs for special occasions that will take miniatures (single serve flexible tot packs, [Status]) into a previously unknown market sector. With features such as signature rope carry handles and reclose ability, flexible gift packs, - constructed from a laminated PE/PET structure - can also be flexographic or gravure printed in up to eight colours, and with the option of matt or gloss finishes, are a strong contender in the promotional, novelty and gift pack beverage markets. Due to the short run nature of gift packs, Nampak Flexible can also develop personalised gift pack solutions after consultation with customers.
Aseptic bags - Nampak Flexible’s aseptic bags are about as unique as packaging products get on the South African market and consist of specialised constructions to aseptically preserve a large variety of products. These aseptic bags are suitable for steam sterilisation and cold sterilisation, and are a perfect holding package for storing and transporting a variety of fruit or vegetable purées and juices to which customers do not wish to add preservatives. As part of an exclusive agreement with Aran packaging, world leaders in aseptic packaging, Nampak Flexible has the capacity to produce high-quality aseptic bags locally, satisfying the complex supply needs of many seasonal customers who, in the past, had to import these innovative bags.
Innovation backed by accreditations: Innovation in any packaging type also goes hand in hand with the packaging supplier’s accreditations, because innovation without the right quality standards counts for naught. As such, Nampak Flexible is a BRC (British Retail Consortium, [Status]), ISO (International Standards Organization, [Status]) and HACCP (Hazard Analysis and Critical Control Point, [Status]) accredited supplier, which holds many benefits for beverage customers and their consumers. The company’s BRC accreditation is especially important for customers wanting to export to European markets where BRC is a stringent requirement for entry. Recently, Nampak Flexible was also awarded the internationally recognised Oliver Wight 6th edition A Class accreditation for it’s supply chain and business management practices - the first company to do so in South Africa and one of a select few companies worldwide. The accreditation serves as an indication of Nampak Flexible’s world-class practices against the highest and most recent international standards.
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