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Article by Nampak 27 July 2011
Nampak Bevcan steels the beverage show
As market conditions grow ever more competitive, the pressure on beverage packaging design to deliver better environmental performance, innovation, added functionality and retained quality is becoming increasingly important. As the only beverage can manufacturer in sub-Saharan Africa providing steel beverage cans and aluminium ends, Nampak Bevcan is a company, which prides itself on not only meeting but also exceeding these requirements.
Steeped in a long tradition of continuous improvement and business excellence, the teams at Nampak Bevcan are dedicated to delivering value-added products, which really do push the boundaries of what’s possible to achieve with the beverage can. One need only look at a handful of the company’s many accomplishments in recent times to see the level of innovation, sustainability and value-add that Nampak Bevcan and of course the can have been able to achieve:
Sustainable cans – Nampak Bevcan is a substantial supporter of recycling in South Africa and neighbouring countries through Collect-a-Can, a joint venture between Nampak and Arcelor Mittal. Collect-a-Can is dedicated to ensuring that used beverage cans exist in harmony with the environment and is therefore involved in all the cradle-to-cradle aspects of can manufacture. As a result, Southern Africa consistently ranks amongst the best in the world in steel beverage can recovery. The current recovery rate is 70%, which compares more than favourably with recovery rates quoted by first world countries. In fact, since 1993, more than 950 000 tons of tin-bearing steel has been recovered. Because metal cans are also 100% recyclable, the metals they are made from can be repeatedly recycled and reused for various purposes with no loss in quality, thus making metal cans the ideal packaging option for beverages.
Cans that give back - Nampak Bevcan has taken its corporate social investment to an even higher level this year as the company endeavours to raise a remarkable R10 000 000 for education in South Africa with its ‘Every Can Counts’ campaign. For every beverage can sold by Nampak Bevcan, 3c will be donated towards education – that’s 18c a six-pack and 72c a case. The promotion started on 18 April and runs until 18 July, and is supported by a truly inspiring advertising campaign which spans print, outdoor, radio, television and direct marketing mediums.
Cans that talk - To communicate Coca-Cola’s promotional ‘Brrr’ campaign directly into the hands of consumers, Nampak Bevcan developed the talking, shivering Coke can - a can, which through an innovative design, actually shivered and made the “Brrr” sound when opened, followed by a short promotional message. With consumers excited about the possibility of finding one of these talking cans, the talking shivering can rejuvenated Coca-Cola’s sales during cold weather and served as a perfect medium to carry Coca-Cola’s “brrrand” message. It also won Nampak Bevcan a prestigious best in category award for promotional packaging at the 2009 Gold Pack Awards.
World Cup Cans - Nampak Bevcan also developed the eye-catching and decorative collectable Zakumi World Cup mascot beverage can which proved highly popular leading up to last year’s FIFA World Cup – the high end printing on this can earned Nampak Bevcan a Promotional / Novelty category gold medal at the 2009 Gold Pack Awards as well.
Cans that glow – It’s hard to forget the once off Springbok Blood Energy Drink can – another Gold Pack winner - with a 360-degree printable surface, and graphics, which glowed under UV light. Designed to resemble the Springbok jersey, the creative colours and finishes on this can provided the ideal platform to increase shelf shout and deliver against the customer’s request for an exciting, inspiring, and interactive packaging format.
Cans that indicate temperature – For SAB Miller, Nampak Bevcan also manufactures the Castle Lite can which utilises thermochromic ink printing to let the consumer know when it’s at the perfect drinking temperature. With the Castle Lite can, consumers can essentially improve their drinking experience with a more accurately chilled beer. The can incorporates a thermochromic temperature indicator in a bold white circle which, when chilled, displays the generic symbol of a snowflake as well as the recognisable castle logo, synonymous with the Castle brands. The symbol is invisible until it reaches optimum drinking temperature; and once chilled to perfection, shows as a clear blue image letting the consumer know that it’s “beer o’clock”.
Nampak Bevcan’s cans are available in various sizes and are suitable for a large range of beverages, including alcoholic beverages, carbonated soft drinks, fruit juice, energy drinks, vegetable juices and iced teas. The cans are printed using high quality offset lithographic printing in up to six colours, with the product offering further including promotional enhancements such as coloured ends and tabs.
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Steeped in a long tradition of continuous improvement and business excellence, the teams at Nampak Bevcan are dedicated to delivering value-added products, which really do push the boundaries of what’s possible to achieve with the beverage can. One need only look at a handful of the company’s many accomplishments in recent times to see the level of innovation, sustainability and value-add that Nampak Bevcan and of course the can have been able to achieve:
Sustainable cans – Nampak Bevcan is a substantial supporter of recycling in South Africa and neighbouring countries through Collect-a-Can, a joint venture between Nampak and Arcelor Mittal. Collect-a-Can is dedicated to ensuring that used beverage cans exist in harmony with the environment and is therefore involved in all the cradle-to-cradle aspects of can manufacture. As a result, Southern Africa consistently ranks amongst the best in the world in steel beverage can recovery. The current recovery rate is 70%, which compares more than favourably with recovery rates quoted by first world countries. In fact, since 1993, more than 950 000 tons of tin-bearing steel has been recovered. Because metal cans are also 100% recyclable, the metals they are made from can be repeatedly recycled and reused for various purposes with no loss in quality, thus making metal cans the ideal packaging option for beverages.
Cans that give back - Nampak Bevcan has taken its corporate social investment to an even higher level this year as the company endeavours to raise a remarkable R10 000 000 for education in South Africa with its ‘Every Can Counts’ campaign. For every beverage can sold by Nampak Bevcan, 3c will be donated towards education – that’s 18c a six-pack and 72c a case. The promotion started on 18 April and runs until 18 July, and is supported by a truly inspiring advertising campaign which spans print, outdoor, radio, television and direct marketing mediums.
Cans that talk - To communicate Coca-Cola’s promotional ‘Brrr’ campaign directly into the hands of consumers, Nampak Bevcan developed the talking, shivering Coke can - a can, which through an innovative design, actually shivered and made the “Brrr” sound when opened, followed by a short promotional message. With consumers excited about the possibility of finding one of these talking cans, the talking shivering can rejuvenated Coca-Cola’s sales during cold weather and served as a perfect medium to carry Coca-Cola’s “brrrand” message. It also won Nampak Bevcan a prestigious best in category award for promotional packaging at the 2009 Gold Pack Awards.
World Cup Cans - Nampak Bevcan also developed the eye-catching and decorative collectable Zakumi World Cup mascot beverage can which proved highly popular leading up to last year’s FIFA World Cup – the high end printing on this can earned Nampak Bevcan a Promotional / Novelty category gold medal at the 2009 Gold Pack Awards as well.
Cans that glow – It’s hard to forget the once off Springbok Blood Energy Drink can – another Gold Pack winner - with a 360-degree printable surface, and graphics, which glowed under UV light. Designed to resemble the Springbok jersey, the creative colours and finishes on this can provided the ideal platform to increase shelf shout and deliver against the customer’s request for an exciting, inspiring, and interactive packaging format.
Cans that indicate temperature – For SAB Miller, Nampak Bevcan also manufactures the Castle Lite can which utilises thermochromic ink printing to let the consumer know when it’s at the perfect drinking temperature. With the Castle Lite can, consumers can essentially improve their drinking experience with a more accurately chilled beer. The can incorporates a thermochromic temperature indicator in a bold white circle which, when chilled, displays the generic symbol of a snowflake as well as the recognisable castle logo, synonymous with the Castle brands. The symbol is invisible until it reaches optimum drinking temperature; and once chilled to perfection, shows as a clear blue image letting the consumer know that it’s “beer o’clock”.
Nampak Bevcan’s cans are available in various sizes and are suitable for a large range of beverages, including alcoholic beverages, carbonated soft drinks, fruit juice, energy drinks, vegetable juices and iced teas. The cans are printed using high quality offset lithographic printing in up to six colours, with the product offering further including promotional enhancements such as coloured ends and tabs.
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