In recent years, flexible packaging has caught the attention of consumer goods as brand owners increasingly realise the direct correlation between the value of the package and the value of the product. The reason for this is simple - the consumer is king, and shoppers value flexible packaging because of the convenience and functionality it provides.
As Africa’s largest flexible packaging supplier, Nampak Flexible is helping many brands open new and lucrative markets with innovative flexible packaging formats. In the beverage industry, Nampak Flexible has recently developed several exciting packaging formats that point to a very promising and convenient future. A handful of Nampak Flexible’s capabilities for the beverage market include:
Bag-in-box bags - Nampak Flexible supplies a broad range of bag-in-box packaging solutions and expertise dedicated to offer more benefits and meet customer needs in the wine industry. The breadth of Nampak Flexible’s bag-in-box product offering includes flexible films, bags with taps, and filling equipment. With significant resources deployed in areas such as R&D and innovation, Nampak Flexible is South Africa’s leading supplier of bag-in-box solutions.
When compared to other packaging substrates such as glass bottles, bag-in-box packaging has some considerable advantages. Shipping and storage efficiency is achieved because unfilled bags require significantly less storage space than bottles. With bag-in-box there is no glass breakage or spoilage due to cork taint, and the wine is easy to open and serve. Due to less exposure to light and air, along with sealed taps that are designed to minimize oxygen ingress, once opened, bag-in-box wines will stay fresh for longer than bottled wines – a significant advantage for establishments serving wine by the glass.
Pouches with spouts – Far lighter than bottles and even more convenient for packing in the refrigerator or the picnic basket, Nampak Flexible’s convenient pouches with spouts are the perfect alternative for products such as wine, especially in bottle free environments. Constructed from a high barrier metallised spec and flexographic or gravure printed in up to eight colours, these pouches are colourful winners for any occasion.
Single serve sachets – Flexible’s single serve sachets are a novel and innovative way to carry and/or serve single serve beverages in bottle free environments. The sachets are constructed from a laminated high barrier metallised spec and can display any branding as they can be flexographic or gravure printed in up to eight colours.
Gift packs - Nampak flexible has the capability to develop gift packs for special occasions that will take miniatures (single serve flexible tot packs, [Status]) into a previously unknown market sector. With features such signature rope carry handle and reclose ability available, flexible gift packs, constructed from a laminated PE/PET structure, can also be flexographic or gravure printed in up to eight colours, and with the option of matt or gloss finishes, are sure to be a flexible hit in the promotional, novelty and gift pack markets. Due to the short run nature of gift packs, Nampak Flexible can develop personalised gift pack solutions after consultation with customers.
Nampak Flexible is also a BRC (British Retail Consortium, [Status]), ISO (International Standards Organization, [Status]) and HACCP (Hazard Analysis and Critical Control Point, [Status]) accredited supplier, which holds many benefits for customers and their consumers. The BRC certification is regarded as the benchmark for best practice in the food industry, and has evolved into a global standard used to assess retailer suppliers. This plays a particularly important role in export markets such as bag-in-box wine where, according to Robin Moore, Nampak Flexible Managing Director, the accreditation is vital for potential and existing customers who export to the United Kingdom and Europe where BRC accreditation is the entry ticket to supplying all the major supermarket chains
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