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Article by Nampak 30 September 2011
Printing brand wealth
As an inseparable element of packaging design, printing plays a crucial role in delivering attractive and communicative packaging. Beyond this, and as printing technology continues to develop, printing is also adding functional benefits that surpass mere aesthetics.Nampak, Africa’s largest packaging manufacturer, reveals a few of its recent industry leading printing achievements:
A sales wrap for beer
S.A.B Miller Angola recently approached Nampak Corrugated to find a solution for their current 24 x 330ml Ngola Cerveja beer bottles.
Corrugated’s answer was a sealed wraparound carton that contains 24 individual bottles and compares favorably on price whilst giving cross functionality between shipping and marketing needs. The movement from a tray to a wraparound shipper results in amuch larger print surface area for branding. The carton’s defining featureis its actual printing –it’s printed straight onto uncoated 175gsm white liner with print quality comparable to what is currently achieved on coated liner at a much higher price.
The printing is made possible because Nampak Corrugated managed to simplify the press side print process on their Masterflex printer as well as obtain the best overall print result by developing a matrix for each type of print substrate and flute type. The carton is then die-cut on the Mastercut with accuracy guaranteed through the “power register” system, and delivered flat to the customer.
A more accurately chilled beer
No need to stick your hand in the ice bucket to test the temperature of your drink, simply wait until the snowflake turns blue! This is the idea behind SAB Miller’s extremely “cool” Castle Lite can produced by Nampak Bevcan.
The can features a thermochromic ink “snow castle” graphic, which reacts to temperature and clearly indicates when the can is ice cold by changing to an icy blue colour. Furthermore the interior of the can features a new electric blue lining. The icy, electric blue inner lining of the can is a first for Nampak Bevcan and SAB Miller, and creates the subtle impression that the beverage is colder. The blue lining is not only appealing but as with all cans also ensures that the content stays as fresh as the day it was filled. The can’s tab - also in electric blue - has a laser-etched “snow castle” courtesy of Nampak I&CS.
Perfect print register helps brandy at the cash register
Nampak Cartons & Labels was briefed to produce a highly attractive gift carton to compliment KWV Imoya Brandy’s superb quality and taste sensation.The old Imoya carton was doing little for a brand that has one of the industry’s best looking bottles, hence a much-needed face-lift was needed.
To really bring out Imoya’s stylish bottle, appealing graphics were designed to simulate the actual bottle, and were enhanced with special effect varnishes and foiling. The use of special varnishes and foiling which are traditionally not achievable on a corrugated carton, were made possible through litho printing the top sheet prior to lamination onto a corrugated board.The matt feel, rich colours, foiling and varnishes used on the gift pack proved to beperfectly on-trend and in line with the consumer desire for premium products in this market sector as sales rose dramatically with the introduction of the new look.
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A sales wrap for beer
S.A.B Miller Angola recently approached Nampak Corrugated to find a solution for their current 24 x 330ml Ngola Cerveja beer bottles.
Corrugated’s answer was a sealed wraparound carton that contains 24 individual bottles and compares favorably on price whilst giving cross functionality between shipping and marketing needs. The movement from a tray to a wraparound shipper results in amuch larger print surface area for branding. The carton’s defining featureis its actual printing –it’s printed straight onto uncoated 175gsm white liner with print quality comparable to what is currently achieved on coated liner at a much higher price.
The printing is made possible because Nampak Corrugated managed to simplify the press side print process on their Masterflex printer as well as obtain the best overall print result by developing a matrix for each type of print substrate and flute type. The carton is then die-cut on the Mastercut with accuracy guaranteed through the “power register” system, and delivered flat to the customer.
A more accurately chilled beer
No need to stick your hand in the ice bucket to test the temperature of your drink, simply wait until the snowflake turns blue! This is the idea behind SAB Miller’s extremely “cool” Castle Lite can produced by Nampak Bevcan.
The can features a thermochromic ink “snow castle” graphic, which reacts to temperature and clearly indicates when the can is ice cold by changing to an icy blue colour. Furthermore the interior of the can features a new electric blue lining. The icy, electric blue inner lining of the can is a first for Nampak Bevcan and SAB Miller, and creates the subtle impression that the beverage is colder. The blue lining is not only appealing but as with all cans also ensures that the content stays as fresh as the day it was filled. The can’s tab - also in electric blue - has a laser-etched “snow castle” courtesy of Nampak I&CS.
Perfect print register helps brandy at the cash register
Nampak Cartons & Labels was briefed to produce a highly attractive gift carton to compliment KWV Imoya Brandy’s superb quality and taste sensation.The old Imoya carton was doing little for a brand that has one of the industry’s best looking bottles, hence a much-needed face-lift was needed.
To really bring out Imoya’s stylish bottle, appealing graphics were designed to simulate the actual bottle, and were enhanced with special effect varnishes and foiling. The use of special varnishes and foiling which are traditionally not achievable on a corrugated carton, were made possible through litho printing the top sheet prior to lamination onto a corrugated board.The matt feel, rich colours, foiling and varnishes used on the gift pack proved to beperfectly on-trend and in line with the consumer desire for premium products in this market sector as sales rose dramatically with the introduction of the new look.
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